Recently, I got a chance to visit the oneplus experience store in my city. They call it Retail and Experience store because you can experience the entire product line of Oneplus products and make an informed judgement if you should buy it or not and retail because you can make purchases directly from the stores. A per their official website, https://www.oneplus.in/experience-and-retail#/exclusive , They have total 5 experience stores across India. 2 in Bangalore and 1 each in Pune, New Delhi and Chennai. This must be noted that these are exclusive experience stores and they have several outlets across the country as well.
So, what are these exclusive stores all about?
Oneplus gets majority of its revenue from online sales through Amazon.com or their own website. But there are people who still want to see and feel the products before they want to buy it. This is where the oneplus experience store come in pictures. This is more to do with what Apple stores means to Apple. Branding and Promotion with user experience.
They keep majorly all their product including the recently launched TVs to their best in line smartphones on display and for users and potential customers to get first-hand experience. What one plus gets in return is the valuable feedback from the customers in real time and on the face so that they can improve their customer experience and the products as well.
The ambience of the stores is simple, neat and to the point. No extra decorations or interiors. The staff I observed was aware of products, technology and market. The explanation given was satisfactory for a moderately informed person like me.
The timings of the stores are good enough for anyone to plan a visit. They are open 7 days a week and from 11:00 a.m. to 10: p.m. I will provide the addresses for these 5 Stores at the end of the article. You can call them and check if the product you are looking for is available for experience of not.
One important aspect to consider is that the pricing of the products is same they sell on Amazon.com. Cashback offers and discounts may be applicable to online sale only but you can check with them and confirm if particular offer is applicable to offline purchase as well. The staff will be more than obliged to help you with that.
As I said, you can get these products are third party vendors like Chroma, Reliance Digital and Vijay Sales as well to get a hands on experience of the products. From OP stand point, this is all about getting connected to the people directly without any third party like reliance, chroma or amazon as middlemen. OP knows their sales are through online channels only, but investing so much in stores is a decision which is not limited to increasing sales but get more visibility and promotion. Also a physically available support always creates a trust
Below are the address of oneplus experience store we have in India:
Second Floor, Unit No.211, No. 21, Hosur Rd, Chikku Lakshmaiah Layout, Koramangala, Bengaluru, Karnataka 560095
OnePlus Experience Store, 213, Brigade Road, Bangalore, Karnataka – 560001
OnePlus Experience Store, Plot no. 547/65, Shitole Square, Opp to CCD, Jangali Maharaj Rd, Pune, Maharashtra 411005
OnePlus Experience Store,D Block, 10, inner circle, Connaught Place, New Delhi – 110001
OnePlus Experience Store, New Door 68, Sir Thyagaraya High Road, Pondy Bazaar, Chennai, Tamil Nadu – 600017